Determining the competitive advantage is critical for company success.
Assignment: Competitive Advantage
You are a marketing consultant to Timâ€™s Coffee Shoppe. A way for Timâ€™s Coffee Shoppe to determine the advantages (or weaknesses) Timâ€™s has as compared to their competitorsâ€™ is through doing a Competitive Profile Matrix (CPM). When you identify Timâ€™s key success factors, you can weigh them according to the strength/weakness compared to the competitors.