module-2-the-external-environment
1. BLOGS
Starting from the second module, students should locate a recent news article(no more than six months old please)that is relevant to the subjects/concepts introduced in that module/chapter and prepare a short analysis/summary of the news article. The analysis/summary should be posted onto your blog site on Canvas before the due date. Each blog entry should consist of a link to the article you have found and your analysis as to why and how it is related to the topic introduced in that module (one paragraph with 150-200 words). You are encouraged to comment on other students’ blogs and also others’ comments on your blogs. Please do not use sources such as newspaper columns, commentaries, blogs, case studies, white papers, research reports and the like as your chosen news articles. According to Merriam-Webster, news is a report of recent events
2 Please read the attached case “The United States Beer Industry” and answer the following questions. You are encouraged to comment on others’ answers.
What is the most notable characteristic of the U.S. beer industry? Why has the industry become so over the last two decades? (5 points)
What market segments does the beer industry currently have? What sector does the beer industry belong to? (5 points)
What strategy would you suggest for the beer companies in order to cope with the external challenges? (5 points)
3 Read the chapter in the text and the PowerPoint slides. Answer the following questions in a single Word document. Your answer to each question should be proofread to avoid grammatical and spelling errors, and should not exceed 250 words.
(1) Consider the general environment facing a large, international airline headquartered in the United States (such as American or United). Give at least five examples of important trends or events from any of the seven segments, and explain whether each represents a threat or an opportunity for the firm. (5 points)
(2) Analyze the competitive forces in the U.S. beer industry by applying the five forces model. (5 points)
(3) Firms in an industry following similar strategies are classified as strategic groups. Select an industry with which you are familiar e.g. fast food, automobile, computers, financial services, retail etc. and develop a strategic group map for the industry. (5 points)
(4) The sixth force “complementors” are the networks of companies that sell goods and services compatible with a firm’s own product or service. Identify such complementors for the cell phone manufacturing industry, personal computer industry, airline industry, automobile industry, and home videogame industry. (5 points)
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