Using the concepts in Chapters 6 and 7, describe the type of membership marketing plans which could be employed for the following scenarios:
1. A traditional exclusive Country Club, who has never had many problems finding members, but would like to have a steady pipeline of potentials should the need occur.
2. A neighborhood Country Club with an aging membership where outgoing memberships are surpassing new members.
3. A new for profit city Club who wishes to have 500+ members for the Clubs opening in 6 months.